Welcome to Preto Loft, the latest creative space from the team behind Mint Room Studios. Located in a historical building on Sterling Road in the Junction district of Toronto, across from destinations such as MOCA Museum. Preto Loft is over 3000 square feet of studio space with 3 large studio rooms, centred in the heart of one of Toronto’s most creative hubs.
Building on what we’ve seen created and hosted over the years at Mint Room, this time, we dreamt up a space that could accommodate both photoshoots and creative productions, but also extend to events and happenings on a larger scale. Thoughtfully executed and planned with insight from Toronto’s top decorators, photographers, designers and event planners, Preto Loft is the ultimate downtown destination for media previews, workshops, pop-up events, intimate celebrations, new collection launches and more.
Preto Loft is made up of three different but complementary studio rooms – East Side, West Side and Solarium. East and West Side can be combined to create one large event space perfect for large productions and intimate ceremonies. With 17 foot tall ceilings, large factory windows, exposed metal trusses, light oak herringbone style floors and textured walls, the venue embodies a quintessential modern loft, with refined and fashion-forward decor accents. As with Mint Room, all rooms (and common areas) come with a selection of carefully-curated furniture pieces and props, to further elevate the spaces. This selection includes modern sofas and chairs, timeless artwork, and a major prerequisite of any downtown loft: plants and greenery. An unobstructed South-facing view allows for consistent, natural light at all times of the day.
The East Side Studio features an oversized standing cement arch wall that extends all the way up to the ceilings. An all-grey palette and original industrial loft windows further encapsulate the feeling of a true authentic hard loft.
The West Side puts an elegant, modern spin on this aesthetic, elevating the industrial feel with a large limewash accent arch, a lighter palette and furniture straight out of a Soho apartment in New York City.
The Solarium is our newest studio space featuring white floors, a staircase, and a stunning natural-coloured fresco wall accented by floor-length curtains that move across the room.
In addition to the studios themselves, Preto Loft also features a service kitchen that is located in a separate area from the studio rooms, allowing for out-of-sight event catering that can happen on the premises, a unique detail we had found missing amongst other Toronto studio spaces.
The studio also features three velvet-curtained change rooms and a three-seat hair and makeup station, allowing for photoshoot, event changes and hair and makeup prep on the premises.