Estée Lauder at Mint Room
The night is yours and it’s illuminating brightly for you, babe.
Excuse us as we rewind to reminisce Estée Lauder’s epic #TheNightIsYours event hosted in our space that kicked off the 2019 Fall season.
The interactive theme surrounding the idea of the beauty of night time was nothing short of spectacular, making the Mint Room team gawk over every room we found ourselves in. Guests first entered our Library studio, which was the definition of a “starry night.” Fairy lights contained in glass jars and glowing stars were decorated throughout the room that reminded us all of the magic of night time. Guests then found themselves in the Ballroom, which, in our opinion, was the place to be. A sea of blue velvet couches and a large projector filled the studio room, where everyone was treated to a beautiful cinematic film describing what happens at night, tying into the launch of Estée Lauder’s new Advanced Night Repair Intense Reset Concentrate. The Conservatory, was broken down into two ways to spend the night: 1) Going Out; where a disco-lit dance floor and a live DJ had guests dancing throughout the wee hours (or so they thought, as the large-scale vinyls produced by the Estée Team were custom fit to our windows to block out all natural light, giving a true nighttime feeling for guests). On the flip side was the portion for Staying In; featuring a skin-care station where guests could test out the new product launch alongside other brand favourites.
Finally, guests made their way to the Lounge, where an aesthetic display of snacks was laid out and categorized onto two separate tables: the, “Going Out” table, filled with pink sweets and indulgent treats to satisfy any sweet tooth, as well as a “Staying In” table, which offered some healthier options (peep the mini-pyramid made up of yellow energy balls), as well as popcorn, perfect for munching on during the film.
We’re so happy we got the chance to enjoy tasty snacks, watch movies and dance along with our girl Estée. Till next time!