KÉRASTASE’S BLOND ABSOLU LAUNCH PARTY
To kick off the launch of Kérastase’s Blond Asbolu in top salons across Canada, special guests, influencers and members of the press were invited into a purple dream world to celebrate with one another, right here in Mint Room Studios.
When first walking into our space, guests got a good look at the lavender Kérastase products displayed on the makeup table, while also getting a glimpse of themselves in the large vanity mirror before them, emblazoned with the Kérstase Club logo, as well as their iconic hashtag #youdarewecare.
As guests made their way into the Conservatory, where a massive purple and white balloon wall was set up for guests to pose in front of (the perfect backdrop just begging to be Instagrammed), beverages were served with a single violet in each glass. In its neighbouring room, a beautiful lavender table setup with a lunch menu awaited their arrival.
As a farewell to the glamorous event, guests were given tote bags that read, “Always look on the blonde side of life.”
From the balloon wall, signature beverage garnish, and stunning table setup, there’s no doubt that Kérastase knows how to throw a proper launch party!
Video: Lilac Media Group
PR + Event Production: @macintyrecom
Balloon Bar: @balloonbar