Pop-Up & Brand Activation Space | Ever New at Mint Room Studios

ever new

“showroom suite” brand activation

Book a tour

About

The Showroom Suite

For their Fall/Winter collection launch, Ever New transformed Mint Room Studios into a pop-up & brand activation space for a multi-room influencer event. Instead of styling one open area from scratch, Ever New booked Unit 300 — a ready-to-use custom event space featuring four styled rooms plus a welcome area.

Titled Showroom Suite, the event invited guests to explore different seasonal collections across three uniquely styled studio rooms — each perfectly reflecting the aesthetic and mood of the garments inside. The result: an immersive brand activation venue that felt personal, editorial, and completely on-brand.

Watch the recap

How Our Space Was Used

check out lounge

Lounge Studio

This neutral, cozy room showcased outerwear and winter essentials, using our existing furniture for an inviting, editorial display.

check out library

Library Studio

Already styled for the holidays, this dramatic space was the perfect fit for Ever New’s partywear collection — no additional decor required.

check out conservatory

Conservatory Studio

Featured early fall pieces, a bouquet-making station, and a curated photo zone.

Why this works

Ever New’s approach made the most of what Unit 300 had to offer — transforming pre-styled studios into a multi-layered brand experience with minimal lift. Here’s what made it so effective:

Seamless Storytelling

Each studio represented a different collection, creating a natural flow and reinforcing the seasonal narrative.

Smart Guest Flow

The multi-room layout prevented overcrowding and encouraged exploration, giving guests a sense of discovery – key for a successful influencer event venue.

Built-In Styling

Ever New leveraged our existing decor and room design, eliminating the need for additional styling or rentals.

Furniture as Display

Included furniture was used strategically for showcasing products, saving time while enhancing presentation.

Content-Ready Spaces

From room setups to branded photo moments, every detail was optimized for a visually rich guest experience in a high-impact brand activation space.

Inquire about your next event

Step into the Ballroom, a bright all-white square space with classic white washed herringbone floors and Parisian-inspired charm. The oversized South and West facing windows fill the room with lots of soft, natural light, creating a versatile canvas for creativity. Ideal for family, couple and branding portraits as well as commercial and editorial shoots.

FEATURING
A luxurious Victorian arched stone mantel with brick fireplace—the room’s main focal point.

A curated selection of classic and contemporary modular furniture.

Spacious desk and office area.

Versatile cyclorama curved white wall with rolling sofa and olive tree accent.

Step into the Conservatory, an all-white haven exuding elegance and versatility. Three large North facing windows adorn a long wall, alongside a modern feature wall with floor-to-ceiling wainscoting. Ideal for workshops, portraits, weddings, family photoshoots, and commercial campaigns.

FEATURING
White walls with modern off-white furniture.

Modern feature wall with floor to ceiling wainscotting.

Three North West facing windows, ensuring consistent natural light.

Step into the Kitchen, a bright and modern culinary haven perfect for a range of creative concepts. This stylish open kitchen with trendy shelves, light oak cabinets, gold hardware, and a stunning backsplash, is ideal for cooking classes, food blogger shoots, engagement photography, intimate events, or lively family sessions.

FEATURING
An oversized marble island for versatile shooting opportunities.

Eclectic living space with styled modular bookshelf, sofa and arm chairs.

Beautiful dinning table with dining chairs and kitchenware for 2 people.

Fully functional kitchen with premium appliances.

Enter the Library, a unique space boasting dark grey matte walls, brown chevron flooring, and an oversized fireplace surrounded by rich-toned furniture. This grand and cozy ambiance is an ideal setting for moody and dramatic shoots.

FEATURING
Ornate two-tone fireplace and mantel.

Two large North-facing windows for soft, consistent natural light to contrast the dark walls.

9-foot high bookcase filled with vintage books and modern decor accents.

Unique design with chair rail, double wainscoting, and detailed moldings.

Discover the Lounge, a highly versatile space, boasting an eclectic mix of textures and Moroccan-inspired elements. Off-white tones and beautiful arches with unique boho furnishings create a unique ambiance ideal for editorials, family portraits, engagements, and wedding photography.

FEATURING
Moroccan-themed 6×9 foot standing arch.

Tone-on-tone light floors and textured stucco walls in beautiful warm sandy shades.

High key natural light from one large South-facing window.

Hanging greenery installation and perfectly paired boho accents and fabrics.

Step into the Salon, a monochromatic living room exuding simplicity and elegance, with impeccable styling. The Salon is a grand and sophisticated space perfect for intimate family portraits and branding sessions.

FEATURING
Two arched bookshelves framing a vintage fireplace with white herringbone tiles.

Three large North and East facing windows with abundant natural light.

White sofa, curved movable wall panel with office chair and console table.

Enter the Sanctuary, a stunning and tranquil bathroom space reminiscent of our favourite luxury spas. The room boasts neutral stone colours, matching fresco walls with wooden and botanical accents, creating a serene ambiance. Ideal for product photography, maternity and boudoir shoots.

FEATURING
Fully functioning freestanding bathtub with brass faucet that can be filled with water.

Curved double step podium.

One large north-facing window with neutral floor-length curtains.

Double vanity with working sinks and brass accents.

Step into the Nest, a coveted bedroom studio designed for those who seek the luxury of the finest hotels. Effortlessly creating a harmonious look with layers of cream and light tones, soft textures, and accents of gold. Perfect for a stylish bedroom or a hotel-suite-like setting for bridal preparations, maternity and family moments.

FEATURING
Grand yet minimalistic feel with ceiling-high mouldings and curated modern accessories.

Large South-facing window for ample natural light.

All-white clean creative space with fabric-wrapped walls and ceiling for unique ideas.

Welcome to the White Loft, a bright and elegant all white corner living room with modern refined office area. The tall slanted ceiling features delicate molding and a chandelier with a round medallions, creating a grand European ambiance. This space is the perfect backdrop for branding shoots, editorials, and elegant family photoshoots.

FEATURING
Three large South and East facing windows.

Elegant 7 foot tall arch and arched bookshelf with monochromatic accent decor.

Modern office area featuring a unique desk and fireplace with mantel.