WEST SIDE STUDIO
EAST SIDE STUDIO
ABOUT PRETO LOFT STUDIO
Welcome to Preto Loft, the latest creative space from the team behind Mint Room Studios. Located in a historical building on Sterling Road in the Junction area, across from destinations such as MOCA Museum and the Drake Commissary, Preto Loft is 2,500 square feet of studio space, centred in the heart of one of Toronto’s most creative hubs.
Building on what we’ve seen created and hosted over the years at Mint Room, this time, we dreamt up a space that could accommodate both photoshoots and creative productions, but also extend to events and happenings on a larger scale. Thoughtfully executed and planned with insight from Toronto’s top decorators, photographers, designers and event planners, Preto Loft is the ultimate downtown destination for media previews, workshops, pop-up events, intimate celebrations, new collection launches and more.
WHY PRETO LOFT
Preto Loft is made up of two different but complementary rooms that can be booked separately or combined to create one large space. With 17ft tall ceilings, large factory windows, exposed metal trusses, vintage hardwood floors and textured walls, the venue embodies a quintessential hard loft, with refined and fashion-forward decor accents. As with Mint Room, both rooms (and common areas) come with a selection of carefully-curated furniture pieces and props, to further elevate the spaces. This selection includes velvet sofas and chairs, marble side tables, artworks, and a major prerequisite of any downtown loft: lots of plants and greenery. An unobstructed south-facing view allows for consistent, natural light at all times during the day.
The West Loft features an oversized standing cement arch that extends all the way up to the ceilings. An all-grey palette and original industrial loft windows further encapsulate the feeling of a true authentic hard loft.
The East Loft puts an elegant, modern spin on this aesthetic, elevating the industrial feel with three modern decorative arches, a lighter palette and furniture straight out of a Soho apartment in New York City.
In addition to the studios themselves, Preto Loft also features a service kitchen that is located in a separate area from the studio rooms, allowing for out-of-sight event catering that can happen on the premises, a unique detail we had found missing amongst other Toronto studio spaces.
The studio also features three velvet curtained change rooms and a three-seat hair and makeup station, allowing for photoshoot and event changes and hair and makeup prep on the premises.
©Preto Loft by Mint Room 2019.