Combined to create a 2,000+ sq ft open-concept pop-up event space by opening the dividing wall, ideal for the workout class and high-energy brand activation.
Samsung partnered with Edelman to create Unleash Your Inner 80s — a nostalgic, high-energy influencer event designed to promote their latest product campaign. Hosted at Preto Loft, one of Toronto’s most versatile pop-up & brand activation spaces, the event took full advantage of our seasonal Nature’s Velvet decor installation – a lush, overgrown forest setup – and the ability to combine our East and West Side studios into a single 2,000+ sq ft custom event space.
The result was a dynamic, immersive brand activation venue that seamlessly blended Samsung’s branding with an 80s-inspired wellness theme — creating a camera-ready backdrop for content from every angle.
Combined to create a 2,000+ sq ft open-concept pop-up event space by opening the dividing wall, ideal for the workout class and high-energy brand activation.
Nature’s Velvet, our in-studio seasonal installation at the time, served as a creative visual anchor, customized with retro props like vintage TVs and branded Samsung workout mats.
Solarium functioned as Edelman and Samsung’s HQ and staging area, and and provided additional storage for rearranged furniture — keeping the main space guest-ready
Samsung maximized the creative potential of Preto Loft, proving how a pop-up & brand activation space can be tailored for a highly themed, content-driven event. Here’s what made it so effective:
Preto Loft’s seasonal decor served as a built-in backdrop, customized to match the 80s theme while saving time and production budget.
The team transformed East + West into one expansive venue using our dividing wall system, perfect for large group movement.
Ever New leveraged our existing decor and layout, eliminating the need for additional styling or rentals.
The Solarium functioned as a green room, ensuring the activation area remained clear and visually appealing.
With abundant natural light, a striking forest installation, and curated 80s details, the venue became an influencer event space that generated high-volume branded content shared widely across social media.
Step into the Ballroom, a bright all-white square space with classic white washed herringbone floors and Parisian-inspired charm. The oversized South and West facing windows fill the room with lots of soft, natural light, creating a versatile canvas for creativity. Ideal for family, couple and branding portraits as well as commercial and editorial shoots.
FEATURING
A luxurious Victorian arched stone mantel with brick fireplace—the room’s main focal point.
A curated selection of classic and contemporary modular furniture.
Spacious desk and office area.
Versatile cyclorama curved white wall with rolling sofa and olive tree accent.
Step into the Kitchen, a bright and modern culinary haven perfect for a range of creative concepts. This stylish open kitchen with trendy shelves, light oak cabinets, gold hardware, and a stunning backsplash, is ideal for cooking classes, food blogger shoots, engagement photography, intimate events, or lively family sessions.
FEATURING
An oversized marble island for versatile shooting opportunities.
Eclectic living space with styled modular bookshelf, sofa and arm chairs.
Beautiful dinning table with dining chairs and kitchenware for 2 people.
Fully functional kitchen with premium appliances.
Discover the Lounge, a highly versatile space, boasting an eclectic mix of textures and Moroccan-inspired elements. Off-white tones and beautiful arches with unique boho furnishings create a unique ambiance ideal for editorials, family portraits, engagements, and wedding photography.
FEATURING
Moroccan-themed 6×9 foot standing arch.
Tone-on-tone light floors and textured stucco walls in beautiful warm sandy shades.
High key natural light from one large South-facing window.
Hanging greenery installation and perfectly paired boho accents and fabrics.
Step into the Nest, a coveted bedroom studio designed for those who seek the luxury of the finest hotels. Effortlessly creating a harmonious look with layers of cream and light tones, soft textures, and accents of gold. Perfect for a stylish bedroom or a hotel-suite-like setting for bridal preparations, maternity and family moments.
FEATURING
Grand yet minimalistic feel with ceiling-high mouldings and curated modern accessories.
Large South-facing window for ample natural light.
All-white clean creative space with fabric-wrapped walls and ceiling for unique ideas.
Welcome to the White Loft, a bright and elegant all white corner living room with modern refined office area. The tall slanted ceiling features delicate molding and a chandelier with a round medallions, creating a grand European ambiance. This space is the perfect backdrop for branding shoots, editorials, and elegant family photoshoots.
FEATURING
Three large South and East facing windows.
Elegant 7 foot tall arch and arched bookshelf with monochromatic accent decor.
Modern office area featuring a unique desk and fireplace with mantel.
Ready to book your next event? Send us a message using the form below and one of our team members will get in touch with you to share more.
