Endy, one of Canada’s leading direct-to-consumer mattress and bedding brands, selected Preto Loft as their commercial production space for a week-long shoot aimed at refreshing their entire e-commerce and campaign content library.
Looking for a commercial photography space that could support cost-efficiency and editorial quality content, the Endy team booked the full studio to build, style, and capture a wide range of visuals. With its natural light, modular layout, and clean architectural lines, Preto Loft served as a flexible content creation studio that supported everything from styled product shots to branded video content.
Today, their campaign visuals captured at Preto Loft by Mint Room Studios appear across Endy’s website, digital ads, social media, and out of home assets — showing the power of one creative production space to meet multi-platform content needs.
Endy rented the entire Preto Loft space — including 3 studio rooms, a catering kitchen, makeup area and welcome area. This all-inclusive photo and video studio rental configuration gave their team the space and support they needed for high-volume production.
With bright, spacious rooms and large south-facing windows throughout, Preto Loft delivered the look and functionality of a top-tier editorial photography studio — ideal for producing both still and video assets in both natural and studio lighting.
Endy brought in their own furnishings to create product-focused environments, using our open layouts as a custom set design for shoots — flexible enough to evolve with each scene.
Endy’s commercial production project is a strong example of how a thoughtfully designed creative production space can deliver across a variety of formats, platforms, and creative needs.
Booking a commercial production studio like Preto Loft enabled Endy to produce all content in-house — efficiently and on-brand.
From e-commerce to social, the commercial photography space allowed for cohesive visuals,
With access to power, large shooting areas, and expansive natural lighting in addition to high-end modern finishings, it functioned as a true photo and video production space for brands — without the sterile feel of traditional studios.
Step into the Ballroom, a bright all-white square space with classic white washed herringbone floors and Parisian-inspired charm. The oversized South and West facing windows fill the room with lots of soft, natural light, creating a versatile canvas for creativity. Ideal for family, couple and branding portraits as well as commercial and editorial shoots.
FEATURING
A luxurious Victorian arched stone mantel with brick fireplace—the room’s main focal point.
A curated selection of classic and contemporary modular furniture.
Spacious desk and office area.
Versatile cyclorama curved white wall with rolling sofa and olive tree accent.
Step into the Kitchen, a bright and modern culinary haven perfect for a range of creative concepts. This stylish open kitchen with trendy shelves, light oak cabinets, gold hardware, and a stunning backsplash, is ideal for cooking classes, food blogger shoots, engagement photography, intimate events, or lively family sessions.
FEATURING
An oversized marble island for versatile shooting opportunities.
Eclectic living space with styled modular bookshelf, sofa and arm chairs.
Beautiful dinning table with dining chairs and kitchenware for 2 people.
Fully functional kitchen with premium appliances.
Discover the Lounge, a highly versatile space, boasting an eclectic mix of textures and Moroccan-inspired elements. Off-white tones and beautiful arches with unique boho furnishings create a unique ambiance ideal for editorials, family portraits, engagements, and wedding photography.
FEATURING
Moroccan-themed 6×9 foot standing arch.
Tone-on-tone light floors and textured stucco walls in beautiful warm sandy shades.
High key natural light from one large South-facing window.
Hanging greenery installation and perfectly paired boho accents and fabrics.
Step into the Nest, a coveted bedroom studio designed for those who seek the luxury of the finest hotels. Effortlessly creating a harmonious look with layers of cream and light tones, soft textures, and accents of gold. Perfect for a stylish bedroom or a hotel-suite-like setting for bridal preparations, maternity and family moments.
FEATURING
Grand yet minimalistic feel with ceiling-high mouldings and curated modern accessories.
Large South-facing window for ample natural light.
All-white clean creative space with fabric-wrapped walls and ceiling for unique ideas.
Welcome to the White Loft, a bright and elegant all white corner living room with modern refined office area. The tall slanted ceiling features delicate molding and a chandelier with a round medallions, creating a grand European ambiance. This space is the perfect backdrop for branding shoots, editorials, and elegant family photoshoots.
FEATURING
Three large South and East facing windows.
Elegant 7 foot tall arch and arched bookshelf with monochromatic accent decor.
Modern office area featuring a unique desk and fireplace with mantel.
Ready to book your next production? Send us a message using the form below and one of our team members will get in touch with you to share more.
