Creative Shoot

Smoothies In White Loft

with Valeria Lipovetsky

Creative Shoot

We love when Valeria Lipovetsky spends time at the studio so we were thrilled when she recently came by to shoot content for her soon-to-be-released Smoothie recipe book.

If you’re unfamiliar, Valeria is a Toronto-based lifestyle influencer, model, holistic nutritionist and mom of three boys. With well over 1 Million followers on social media, Valeria shares her life experiences and advice with honesty and humour. Valeria touches on everything from beauty and makeup tutorials to nutrition, fashion, travel and parenting. A balanced diet is important to Valeria and her wildly popular Smoothie Monday series was created to show how effortless and fun it is to make healthy and delicious smoothies. Her collection of smoothies subsequently turned into a book.

Valeria shot parts of her new book in our brand new White Loft Studio, including the cover shot! We launched this neutral and bright space in December and we’re looking forward to all the creative shoots that will take place here. White Loft Studio has beautiful light grey floors, white walls with white wooden paneling, a built-in arch and custom bookshelf.

We couldn’t be more excited to share a few behind-the-scenes images of Valeria’s new book that were shot in our space. White Loft Studio was transformed into an elegant kitchen with clean white lines and a marble countertop. The white walls provide a delicious contract to the colourful fruits and vegetables.

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